Need help determining which protection is right for you?
1: A copyright protects an "original work of authorship." Basically, any unique work that a person create may be capable of copyright protection. The scope of copyrightable material ranges from things like a blog post, photograph, book, painting, sculpture, to more unusual things like wrapped trees and bridges by the artist Christo.
2: A trademark protects a specific word, design, name, or phrase used in connection with particular goods or services. Note that it doesn't take that word out of circulation altogether, just gives you rights as applied to the goods and services with which the mark is used.
An experienced attorney will help you understand the pros and cons of your item.
Almost every business should protect its intellectual property!