3 essential steps to retain Trademark protection

There are many misconceptions surrounding trademarks, and one of the most prevalent is the belief that obtaining a trademark registration means you never have to think about it again.

This, however, is not true. In fact, there are three essential things you must do to ensure your trademark remains protected:

1. Monitor against potential infringers

This involves regularly checking records from the Patent and Trademark Office, as well as social media, the internet, and Secretary of State records to ensure that no one else is using a mark that is too similar to yours for the same goods or services.

2. Enforce your trademark if you do find instances of infringement

This could include sending a cease and desist letter, filing a letter of protest with the United States Patent and Trademark Office, or even opposing another application for a similar mark. It is essential to take prompt action to protect your rights.

3. Periodically renew your trademark

It is important to note that there is no such thing as the "World Trademark Registry," and you should never pay fees to them. However, you do need to pay renewal fees to the U.S. Patent and Trademark Office between the 5th and 6th year, between the 9th and 10th year, and then every 10 years after your trademark is registered.

By following these three steps, you can ensure that your trademark remains protected and that you maintain your legal rights to it.