Influencers + Brands = Great or Awful?

If you’re working with influencers or building your brand online, there are a few key things to keep in mind, especially when it comes to transparency, exclusivity, and protecting your name. Let’s break it down.

Under the Influence: What the FTC wants you to know about using influencers to promote your brand

Influencer marketing is everywhere, and the goal of the Federal Trade Commission (FTC) is making sure it stays transparent. The bottom line? If an influencer is being paid, receiving free products, or partnering with a brand, they must disclose it clearly and upfront. The FTC has created a handy guide which you can find here.

Here’s what brands and influencers need to know:

• Disclosures must be easy to spot—no hiding it in hashtags or tiny text.
• Just saying "Thanks to [brand]" isn’t enough; the relationship should be clear.
• Even likes, tags, and shares can count as endorsements, meaning disclosure rules may apply.

Being transparent isn’t just about following the rules—it builds trust with audiences.

Why Exclusivity Matters in Paid Posts

If you’re paying an influencer to promote your product, you probably don’t want them endorsing your competitor’s product the next day. Exclusivity clauses can help protect your brand and strengthen partnerships.

Here’s why they’re worth considering:

• Consistency: Audiences trust influencers who stay loyal to the brands they work with.
• Less confusion: Avoid mixed messages by keeping the influencer’s endorsements focused.
• Higher engagement: When an influencer is fully invested in one brand, their promotions feel more authentic.

Before signing any agreement, make sure the exclusivity terms work for both sides.

Locking Up Unique Names

A great name can set your brand apart—but if you don’t lock it down, someone else might. Trademark protection helps ensure that your brand name is legally yours.

The influencer world moves fast, and staying ahead means knowing the rules, negotiating smart, and protecting what’s yours. Need help with trademarks or influencer agreements?Please contact us if you need a set of eyes to confirm that your ads are compliant with the FTC regulations, or if you need help drafting the terms of an influencer deal.